About Us

Learn more about our team

Find out about our professional and experienced team - who they are, how they can help you and how you can contact them.

Phil Cross

Company Director - Chartered Financial Planner

Phil founded Direct Financial Planning in 1991 with the aim of providing the best quality independent advice to his clients.

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Alex Cross

Independent Financial Adviser

With over ten years’ experience in financial services’, Alex is confident in providing his clients with the advice they need.

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Louise Whiley

Administrator

Louise joined Direct Financial Planning in 2005 in an administrative capacity supporting Phil and more recently, Alex.

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Jo Wells

Senior Administrator

Jo has worked within the financial services industry for over 21 years initially with Royal London back in 1996. 

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Michelle Loosley

Administrator

Looking for a new challenge, Michelle joined the team in June 2023 and is very much enjoying getting to grips with the many new aspects of client servicing within the financial industry.

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Lauren Batstone

Marketing Manager

Lauren has recently joined Direct Financial Planning in the new role of Marketing Manager supporting the company with their marketing needs and growing their social media platforms.

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